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Multicultural Marketing
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Avg. Rating:♥♥♥♥♥
List Price: $34.95
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A very valuable resource. It includes all the relevant stats, and research to build a business case for increasing your ethnic marketing budget. If you are having a hard time getting buy-in from senior management for your ethnic marketing initiatives, this book is great ammunition.... »
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Cybercentrism and the New CyberGens, Second Edition
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Avg. Rating:♥♥♥♥♥
List Price: $74.95
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Dr. Gordon has a good eye for marketing and management and it shows in his book. This book is a great tool to have if you are in marketing and/or management. It helps to understand the future of the business world and where marketing is headed. The book gives a great understanding of what is going on in the global marketplace today and what is to come ... »
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International Dimensions of Marketing
A short but good book on International Marketing. Many of the paragraphs in this book have been further enhanced by using web pages in my course at... »
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