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The 22 Immutable Laws of Branding
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Avg. Rating:♥♥♥♥♥
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As it becomes increasingly associated with impressive corporate gains realized in recent years by companies ranging from FedEx and Rolex to Starbucks and Volvo, "branding" has developed into one of the marketing world's hottest concepts. And for good reason, contend well-known strategist Al Ries and his daughter Laura Ries in The 22 Immutable Laws o... »
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The Fall of Advertising and the Rise of PR
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In The Fall of Advertising and the Rise of PR, longtime marketing strategist Al Ries and his daughter/business partner Laura Ries offer solid arguments championing the latter over the former for modern-day brand building. Such a stance is hardly new for these two, who have jointly, individually, and with others written eight previous books on re... »
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Value Merchants: Demonstrating and Documenting Superior Value in Business Markets
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Avg. Rating:♥♥♥♥♥
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Congratulations to the team of writers for the book "Value Merchants". As someone whose whole job responsibility is to implement a value sales strategy and culture at a global industrial company, I was amazed at the clear and concise roadmap the book laid out. Not only is it filled with theoretical ideas of why it is important to create and document v... »
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Marketing High Technology
I read this book a while back and then gave away 20 copies to my whole product management and marketing team to read. The basic concepts of "whole product... »
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Business To Business Direct Marketing
Business to Business Direct Marketing focuses on what you need to know as a business leader or as a copywriter to produce effective B2B direct marketing c... »
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The End of Marketing as We Know It
Remember the New Coke? A disaster, right? Or how about the commercial where "Mean" Joe Greene meets a little kid holding a bottle of Coke? A masterpiece, ... »
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