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Marketing Management (12th Edition) (Marketing Management)
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Avg. Rating:♥♥♥♥♥
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This has always been a great book, and as good wine has only improved through the years. It is at the same time a great textbook for Marketing Management courses as well as a useful reference for practitioner. ... »
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Purple Cow: Transform Your Business by Being Remarkable
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Avg. Rating:♥♥♥♥♥
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This compact, but powerful book showed the way for other authors to explore non-traditional, non-MBA marketing approaches. You can't put lipstick on a pig and hope no one notices it's a pig. You've got to stand out like a purple cow, hence the book title. The only way: Make products and services that matters, that people talk about, and that they ultim... »
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The Experience Economy: Work Is Theater & Every Business a Stage
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Avg. Rating:♥♥♥♥♥
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Sometime during the last 30 years, the service economy emerged as the dominant engine of economic activity. At first, critics who were uncomfortable with the intangible nature of services bemoaned the decline of the goods-based economy, which, thanks to many factors, had increasingly become commoditized. Successful companies, such as Nordstrom, Starbuc... »
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The Product Managers Handbook, 3E
This book is probably the best overall guide for Product Managers I have seen. It is very broad in places because it tries to remain as applicable to Pro... »
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Lovemarks: The Future Beyond Brands
Sellout "Brand" or just plain "Bland"? In Lovemarks, advertising giant Saatchi & Saatchi CEO Kevin Roberts delves deep into what mysteries lie behi... »
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