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The Long Tail: Why the Future of Business is Selling Less of More
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Anyone who deals with e-commerce should read this. Although this book's knowledge is common sense for most people nowadays, it still holds great value for getting it in your head over and over again: every minute a customer is born in a different market (sorry Joe Vitale, had to edit your statement).
Working with websites, e-commerce and e... »
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Why We Buy: The Science Of Shopping
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In an effort to determine why people buy, Paco Underhill and his detailed-oriented band of retail researchers have camped out in stores over the course of 20 years, dedicating their lives to the "science of shopping." Armed with an array of video equipment, store maps, and customer-profile sheets, Underhill and his consulting firm, Envirosell, have obs... »
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Authenticity: What Consumers Really Want
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I love the thoughts put forth in this book -- very academic. When the authors apply the thinking, it is pretty strong.
I was looking for a bit more application than theory, but did find this rather though provoking. Not an easy read, though, be prepared.... »
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The 22 Immutable Laws of Branding
As it becomes increasingly associated with impressive corporate gains realized in recent years by companies ranging from FedEx and Rolex to Starbucks and ... »
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Zero Resistance Selling
The inspiration for Zero-Resistance Selling is psycho-cybernetics guru Maxwell Maltz. Although Maltz died in 1975, the book is written in Maltz's v... »
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