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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly Avg. Rating:♥♥♥♥♥
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David writes and excellent book comparing and contrasting the "old rules" of marketing with the new. He writes with compelling explanations about how recent changes have changed the marketing / PR profession from a focus on communicating with journalists, reports and editors to writing for and focusing directly on your end customers. He says that marke... »
Smart Start-Ups: How Entrepreneurs and Corporations Can Profit by Starting Online Communities
Smart Start-Ups: How Entrepreneurs and Corporations Can Profit by Starting Online Communities Avg. Rating:♥♥♥♥♥
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David Silver is giving it all away in this book. Most authors and business men with this much knowledge hold their cards close to their vests, not David Silver. Not only does he tell you where the future of online communities are going, what to do, and what NOT to do, he offers countless new business ideas that you can run with immediately. If you're p... »
Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers Avg. Rating:♥♥♥♥♥
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Editorial Reviews Amazon.comAbout the Authors: Robert Scoble hel... »
Event Planning : The Ultimate Guide to Successf
This product is same as described in purchase. Delivery was very quickly and good conditions. I recommend this product and provider. Sincerely. Jose Pena... »
The Referral of a Lifetime: The Networking Syst
I really enjoyed reading the book "The Referral of A Lifetime" By Tim Templeton. It was simple, almost common sense but truly profound. To quote the forwa... »
Power and Influence: The Rules Have Changed
An internationally recognized communication authority and leadership counselor, Robert L. Dilenschneider is the founder and CEO of The Dilenschneider Grou... »
Practice of Public Relations, The (10th Edition
The book arrived in a timely manner and it was in the condition that I expected. I would order from this vendor again.... »
Public Relations: Strategies and Tactics (8th E
I have used previous editions in the classroom but this one is even more thorough and has up-to-date examples which make it even more interesting. Worth ... »
The Fall of Advertising and the Rise of PR
In The Fall of Advertising and the Rise of PR, longtime marketing strategist Al Ries and his daughter/business partner Laura Ries offer solid argum... »
Economics of Public Issues, The (15th Edition)
I was pleased to receive the book in the great condition and in such a timely fashion. I would order from this person again! ... »
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