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Million Dollar Mailings
Million Dollar Mailings Avg. Rating:♥♥♥♥♥
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Wow says it all. Read the prior reviews. Pound for pound this book is worth more than gold per pound to anyone who writes copy. A life time of learning for way less than $100. Have spent 10X as much for a fraction of what this book will give you. Thanks Mr. Hatch... »
L.L. Bean: The Making of an American Icon
L.L. Bean: The Making of an American Icon Avg. Rating:♥♥♥♥
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Although the narrative sometimes gets a little disjointed, overall this is a readable and interesting account of the making of a great American outfitter and brand name. Gorman is quite frank in presenting the difficulties, conflicts, and internal growing pains that led to the company's strong market presence in the fickle retail world of the new mille... »
Principles of Microeconomics: Study Guide, Third Edition
Principles of Microeconomics: Study Guide, Third Edition Avg. Rating:♥♥♥♥♥
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I found this book to be the best study guide I have ever used. If you need the textbook for a class you should purchase this study guide. It includes short 1-2 page chapter summaries of every chapter which really help cut down the study time. It also includes chapter quizes and pre-tests with answers so you will certainly be prepared for any test. If u... »
The Company We Keep: Reinventing Small Business
A document of great vision and execution in a positive direction. A fine example of collaborative and cooperative thinking thich enhances the resulting ef... »
Creating a Profitable Catalog: Everything You N
This is a great book for understanding all aspects of creating a Direct Marketing company or a direct marketing program within your company. The basics a... »
How I Made $1,000,000 in Mail Order-and You Can
With a copyright date of 1993, I was expecting this book to be a little dated. If you look carefully at the copyright page, however, you'll notice that t... »
Application of the SCOR Model in Supply Chain M
This book by Dr. Poluha, a renowned SCOR expert who has published several books about this subject in Europe, such as [[ASIN:354071183X Spitzenleistungen ... »
The Mom's Guide to Earning and Saving Thousands
Good reference for someone just starting out.......but is not a definite "must have." You can spend very little time on the internet to find the same and ... »
Advertising Secrets of the Written Word: The Ul
I have never been so impressed by a copywriter like I have been with Joe. I saw him speak a long time ago at a Mark Joyner event and bought t... »
Direct Mail Copy That Sells
Great tips on marketing for business people in general. Awesome advice if you're in direct marketing. Easy to read.... »
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