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The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich
The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich Avg. Rating:♥♥♥♥♥
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While some of the ideas at the periphery of this book are interesting, I still have a big problem with the fact that the book is basically a silly get-rich-quick scheme (that Timothy Ferriss happened to live). Ferriss is recommending that in order to get rich, we become cheesy informercial hosts for products we don't really believe in but are designed... »
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly Avg. Rating:♥♥♥♥♥
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I've been a management psychologist and consultant for over 25 yrs. Thus I have been in the business of selling new (and sometimes uncomfortable) ideas for a long time. I am certainly not a techno-phobe but I must confess that some new developments confound me. This book was recommended to me by a real techie which made me wonder just how much of it ... »
Mastering Online Marketing
Mastering Online Marketing Avg. Rating:♥♥♥♥♥
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bad, really bad. this is like all the other books that "promise" to teach you to make money on the web, but it turns out to be just another copy and paste book that leaves huge holes in the actual nut and bolts. I am so tired of all these books theat prey on people and don't tell you what "they " actually did/do step by step ... »
Landing Page Optimization: The Definitive Guide
Creating a website, even with a great looking initial landing page, is not nearly enough in today's increasingly competitive marketplace. Tim Ash's book i... »
Meatball Sundae: Is Your Marketing out of Sync?
Seth Godin's Meatball Sundae is an excellent eye-opener for executives and traditional marketing professionals. It's about how to get started in the new m... »
Web Analytics: An Hour a Day
If you find yourself stumped with how to improve your website, or don't know where to begin with looking at web statistics, this book has everything. It b... »
The Long Tail: Why the Future of Business is Se
Mr. Anderson's book is based on his article from wired magazine. The article says it all. You don't need to read the book. In fact the book didn't real... »
The Dip: A Little Book That Teaches You When to
Godin is known for pithy, thought-provoking "riffs" on the New World Economy. "The Dip" is another in that same vein. In this slim volume, Go... »
AdWords For Dummies (For Dummies (Computer/Tech
I am normally pretty skeptical about product reviews for books on Internet marketing. It seems like they all get 5-stars and a dozen reviews within days ... »
Moonlighting on the Internet
This is a very good general information source. The author does give some good "road map" information but falls short on specific "how to" information. ... »
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