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Harnessing the Science of Persuasion (HBR OnPoint Enhanced Edition)
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Robert B. Cialdini is Professor of Psychology at Arizona State University. He is the author of 'Influence: Science and Practice' (2001). This article was published in the October 2001-issue of Harvard Business Review.
The author believes that five decades of research by behavioral scientists shows that persuasion is governed by six fundame... »
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Manage Your Human Sigma (HBR OnPoint Enhanced Edition)
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John H. Fleming is Chief Scientist for customer engagement, Curt Coffman is a Global Practice Leader, and James K. Harter is the Chief Scientist for employee engagement at the Gallup Organization. This article was published in a special issue of the Harvard Business Review in July-August 2005, which focused on the high-performance organization.
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Sexual Key: Understanding, Attracting, and Seducing Women with Covert Hypnosis
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This book seems to be a technical explanation of the concepts behind Ross Jeffries "Speed Seduction" course. It goes deeper into what is going on in the psyche than Ross does. Its always helpful to know theory behind application. Too bad he couldnt include the whole formula Ross does "Weasel Phrase + Embedded Command + State Process Experience = end go... »
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Strategy Maps
In their book Strategy Maps, Kaplan and Norton further their discussion on the balanced scorecard as a tool to measure and in turn better manage intangibl... »
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Buy Harnessing Science Persuasion Books Docs Manage Human Sigma HBR OnPoint