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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly Avg. Rating:♥♥♥♥♥
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I've been a management psychologist and consultant for over 25 yrs. Thus I have been in the business of selling new (and sometimes uncomfortable) ideas for a long time. I am certainly not a techno-phobe but I must confess that some new developments confound me. This book was recommended to me by a real techie which made me wonder just how much of it ... »
The Goal: A Process of Ongoing Improvement
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I found THE GOAL a book written in a direct language. My personal interest toward the topic takes me to look forward to the next book that the author wrote. Perhaps it's not only a question of Economics. ... »
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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Interesting read. Good to Great a little easier to apply in my experience. Look out for red oceans - they are everywhere!... »
Execution: The Discipline of Getting Things Don
Disciplines like strategy, leadership development, and innovation are the sexier aspects of being at the helm of a successful business; actually getting t... »
The Richest Man in Babylon
This book is very simple. If what is told here "clicks" with you, your life will turn around. I've seen it happen. If you're having a hard t... »
Jim Cramer's Real Money: Sane Investing in an I
This book was highly educational. I felt that Jim Cramer truly wants the average joe to have a better life and make some money in the stock market.... »
Secrets of the Millionaire Mind: Mastering the
This is one of the best books I've ever read. Mr. Eker spells out the power of production and manifestation in easy to understand language. His principl... »
Good to Great and the Social Sectors: A Monogra
These are essential underpinnings for effective transformation in non-profit organizational management and leadership. Collin's concepts elucidate meaning... »
Creating a World Without Poverty: Social Busine
In this excellent, provocative book, Nobel Peace Prize winner Muhammad Yunus sets forth his vision for a new kind of enterprise, social business, managed ... »
The 21 Irrefutable Laws of Leadership: Follow T
I am a Corporate Trainer and Product Developer. This book is an essential new manager read. What a great congratulatory gift for someone receiving a pr... »
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