McLibel
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Little People vs. Corporate Giant
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It all began with a pamphlet entitled "What's Wrong with McDonald's?" that led to the longest trial in British history.
The trial was a David vs. Goliath - five members of London Greenpeace against McDonalds.
Accused by McDonalds of libel, two activists held their ground and proceeded with the trial. The activists believed that McDonalds exploited children, depressed wages, leveled South and Central American rain forests and subjected its cattle and chicken to mass slaughters.
Without benefit of a lawyer or funds from legal aid, Helen Steel and Dave Morris acted as their own attorneys in facing McDonalds' legal teams. British libel law required that Steel and Morris prove the accuracy of virtually every statement made in the flyer.
Unfortunately, the judge found that Helen and Dave had not proved the allegations against McDonald's. But they had shown that McDonald's does exploit children with their advertising, falsely advertised their food as nutritious and are culpably responsible for cruelty to animals reared for their products. In the end, the two were ordered to pay but McDonald's dropped the claim and left with a very tarnished image. |
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McLibel Books In Print, Audio Books.