| The other reviewers rightly commend this original, interesting and highly readable book. As this book shows, RCA's readiness to shift factories to areas of cheaper and more tractable labor sowed the seeds of decline for America's consumer electronics industry long before the Japanese onslaught started in the 1960s. Couple this with a series of critical management mistakes, product development failures and hundreds of millions of mis-spent dollars, and you begin to understand why RCA sought out GE as a buyer in 1985. By the mid-1980s RCA management backed the company into a very tight box and it was either voluntarily sell the company or wait for a possible hostile takeover. "Capital Moves" illustrates the grim capitalist logic underlying the processes of globalization -- in RCA's case on a regional and later an international scale. Related books are Margaret Graham's "RCA and the VideoDisc," Robert Sobel's "RCA," and Alfred Chandler's "The Electronic Century." Although each of these has a diffent purpose and scope, they are all good books about RCA. Jefferson Cowie's "Capital Moves" perfectly complements them and fills a gap in understanding why some American industries "vanished" in a generation. It is a sad story that didn't have to be. |
Capital Moves: Rca's Seventy-Year Quest for Cheap Labor Books In Print, Audio Books.